We worked with fashion stylist Rachel Zoe and her team to design the flagship location for their boutique hair salon, DreamDry, in New York City. Taking inspiration from modern lines and bold patterns, the space aims to capture the excitement and exclusivity of glamour with 15 styling stations, a custom wet room, an integrated iPod experience, and a private salon for the celebrity appointment.  

Press:

"Iconic Style and Pro Blowouts in Flatiron" Vogue, 2014

"3 NYC Spots Perfect for Me Time" Refinery 29, 2013